Aventon, Your Move Campaign
Video - Producer / Art Director
“Aventon, Your Move” is a fun and entertaining video series showing the many possibilities of the Aventon ebikes. Each video in the series will highlight one or more of the unique capabilities, functions, and applications the Aventon ebikes offer to the rider. With a stylized, comedic tone, the audience will be able to capture a relatable and approachable brand identity while casually learning about our products. This video series can be on-going as Aventon adds more products with additional unique features.
Client: Aventon
Production Team: Hero LA
Producer: Tony Tarumoto
Aventon, Ultro Launch Campaign
Video - Producer / Art Director
The Aventon Ultro represents the pinnacle of design for track and fixed gear racing from Aventon. A pure-bred race machine for the velodrome or fixed gear crits designed by James Trimble. After 3 years of R&D, Aventon Bikes was ready to release their carbon fixed gear criterium race machine. This project was directed to engage and build hype prior to the release. Designer commentary and narrative building visuals tell the story from the concept to the final product.
Client: Aventon
Production Team: Provacateur Creative Agency
Art Direction: Tony Tarumoto
6KU, Urban Track Launch Campaign
Video - Producer / Art Director
The 6KU Urban Track Launch represents the rhythm and tempo of life on the refreshed look of the classic Urban Track. The flowing narrative of the daily activity of experiencing the world moves with the dynamic angles of the bike. While it’s a performance machine, it doesn’t mean you can’t do your weekday errands and casual coffee meetups with friends.
Client: 6KU
Production Team: Provacateur Creative Agency
Art Direction: Tony Tarumoto
6KU, Kid’s Scooter Launch Campaign
Video - Producer / Art Director
The 6KU Kid’s Scooter Launch is all about fun and family. In this project we wanted to show how easy it is for adults to assemble and disassemble this lightweight scooter for hours of family fun. It’s just as easy to setup as it is to ride.
Client: 6KU
Production Team: Provacateur Creative Agency
Art Direction: Tony Tarumoto
